We empower advertisers and media companies to understand and improve the impact of advertising.
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We Assist Leading Media Companies
Measuring Reach and Conversions
We provide Digital Media Audience Measurement based on consumer behavior, tracking how often users visit sites or are exposed to digital advertisements.
Using a portfolio of trusted panel partners, along with our own panels, we passively monitor panelists’ digital activity across multiple platforms, ensuring that all data accurately represents the local population.
This approach allows you to measure both reach and conversions with precision, giving actionable insights to optimize your digital media strategy.
High Scale Ad & Brand Measurements
We empower sales teams with a scalable, cost-efficient platform to measure and report ad effectiveness and brand performance across markets. Our solution delivers actionable insights through online surveys integrated with third-party panel providers, enabling rapid data collection anywhere in the world.
With built-in benchmarking tools and competitive landscape mapping, teams can quickly identify opportunities and make smarter decisions—faster than ever before. The platform supports measurement across both online and offline media in any market.
Direct Feedback on Editorial Content
Deliver the stories your audience truly wants. Building long-term loyalty starts with understanding what resonates most with your readers, viewers, or listeners.
Make confident business decisions knowing your content is on the right track. With years of experience in the media industry, we help media companies optimize their editorial strategies by measuring the factors that drive audience engagement and loyalty.
Fueling Brand Growth with Insight and Innovation
Boosting Campaign Effectiveness
Using online surveys integrated with third-party panel providers, marketing teams can quickly identify adjustments that significantly improve performance.
Our platform accelerates learning through advanced benchmarking, comparing results against; industry averages, your brands historical performance, or selected past campaigns. AI is built in to enhance insights, and the system supports measurement across all online and offline media channels, giving teams the insight and confidence to optimize campaigns.
Understand and Act on Brand Dynamics
Understanding how the marketing mix affect traffic and sales isn’t just recommended—it’s essential. That’s why we created Penelytics—a powerful modeling tool that lets you simulate, test, and optimize your marketing strategies.
With Penelytics, you can measure and understand marketing ROI (MROI), isolate sales impact and brand effects, create and compare budget allocation scenarios to find the most effective marketing mix. Let us show you how the best marketing teams use modeling to stay ahead.
Boosting the Learning Curve
With over 15 years of experience and partnerships with more than 200 brand owners across multiple markets, we help marketing teams and management build lasting capabilities.
We offer tailored training programs and personalized support designed to strengthen analytical skills and strategic decision-making. Topics are; KPI Reviews, survey questionnaire design, report configuration and strategy implementation. Empower your team to learn faster, act smarter, and deliver better results.